[CITROEN]. Mission Propagande Etats-Unis : Etude sur les voitures d'occasion. 1932.
[CITROEN].
Mission Propagande Etats-Unis : Etude sur les voitures d'occasion.
s.l., Citroën, 1932.
4to (268x210 mm), 14 pages. binding : Twentieth-century agraphed wrappers. Small dirt on the cover.
Rare internal document for Citroën sales management. In the early 1930s, André Citroën hesitated to enter the US market, he will end up renouncing and instead strengthen the infrastructure of the brand in Europe. This suite of US market studies that we are proposing is witness to this period of hesitation. This brochure focuses on the used car market in the United States.